Category: Non Fiction

Get some extra help mastering core terms, concepts and processes related to the anatomy and physiology of the human body with this comprehensive study aid! Study Guide for Anatomy & Physiology, 9th Edition provides a variety of chapter activities and questions ― including word scrambles, crossword puzzles, and questions in

The Biology of Human Behavior, (PDF) addresses a series of such behaviours, jealousy, love, travel, suicide, etc., and explores new-found perspectives that speak to a biological component in describing just why we behave as we do. Why do human beings act the way they do? What rules how they act

Lind/Marchal/Wathen’s Statistical Techniques in Business and Economics 17th edition (PDF) is a perennial market best-seller due to its comprehensive coverage of statistical methods and concepts delivered in a student-friendly, step-by-step format. The e-textbook presents concepts clearly and succinctly with a conversational writing style and illustrates concepts through the liberal use of

In the digital age, consumers have transformed from passive receivers of marketing messages to active suppliers of information about products via various digital media, generating a need for businesses to effectively manage a more creative and diverse range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business, (PDF) is

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some