Category: Non Fiction

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

For curriculums in Algebra for College Students (Intermediate Algebra with a small amount of College Algebra). The Lial’s Algebra for College Students, 9th Edition, (PDF) uses a teacherly writing style and a meticulous blend of skills development and conceptual questions to meet the exceptional needs of the developmental math student. The

Cordner’s Police Administration, 9th Edition, (PDF) examines police administration from multiple perspectives: a systems perspective (stressing the interrelatedness among units and organizations); a traditional, structural perspective (management functions, administrative principles, and the importance of written guidelines); a human behavioral viewpoint (the human element in organizations); and a strategic management perspective

Hole’s Essentials of Human Anatomy & Physiology 13th Edition Designed for the one-semester anatomy and physiology course Hole’s Essentials of Human Anatomy and Physiology 13e (PDF) assumes no prior science knowledge and supports core topics with clinical applications making difficult concepts relevant to students pursuing careers in the allied health

Politics is relevant and participation matters — now more than ever — With fresh insight from new co-author Andrea Campbell, We the People, 12th Edition, (PDF) once again sets the standard for showing college students how government impacts their lives and why it matters who participates. Campbell relates personal, true stories