Category: Non Fiction

Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help business students prepare for successful marketing careers. This trusted textbook

Fully updated and revised, Halliday’s Introduction to Functional Grammar, 4th Edition, (PDF) explains the principles of systemic functional grammar, allowing the reader to understand and implement them in any context. Halliday’s innovative approach of engaging with grammar through discourse has become a global phenomenon in linguistics. Updates to the new

In Strategic Management of Market Niches (PDF) by Gorazd Ocvirk builds a comprehensive model for the strategic management of market niches and offers a framework for the construction of a strategic management theory of market niches. Centered on the current state of research on the niche topic within, strategic management

Drug users are usually portrayed as useless slackers, burdens on society, and just plain useless—morally, culturally, and economically. By contrast, , The Social Value of Drug Addicts, (PDF) argues that the social construction of some people as impractical is in fact extremely useful to other people. Leading medical anthropologists J.

An intuitive and grounded approach to economics – Get college students to think like an Economist using the latest data and policy while incorporating global issues. Michael Parkin’s Economics, 12th Edition (PDF) builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of