Category: Non Fiction

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of

Physical Geology 15th edition, (PDF) is the latest refinement of a classic introductory etextbook that has helped countless college students learn basic physical geology concepts for over twenty eight years. Students taking introductory physical geology to fulfill a science elective, as well as those contemplating a full career in geology,

In Financial Markets and Institutions 8th edition (PDF), bestselling authors Frederic S. Mishkin and Stanley G. Eakins provide a practical introduction to prepare college students for today’s changing landscape of financial markets and institutions. A unifying framework uses core principles to organize students’ thinking then examines the models as real-world

Experts Eric Widmaier, Hershel Raff, and Kevin Strang have taken on the challenge of maintaining the strengths and reputation of Vander’s Human Physiology: The Mechanisms of Body Function 15th edition (PDF). Moving beyond the listing of mere facts, it stresses the causal chains of events that constitute the mechanisms of

Equip students with the critical leadership skills and a solid understanding of today’s theory needed to become effective and better business leaders in today’s turbulent times with Daft’s THE LEADERSHIP EXPERIENCE, 6th edition (PDF). Acclaimed author Richard Daft helps college students explore the latest thinking in leadership theory and contemporary