Category: Non Fiction

Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for

Ram’s System Reliability Management: Solutions and Technologies (PDF) provides the latest research advances in the field of system reliability engineering and assurance. It contains reference material for applications of reliability in system engineering, offering a theoretical sound background with adequate numerical images. Included are concepts pertaining to reliability analysis, assurance

About one in four people in OECD countries are presently obese. This epidemic has far-reaching consequences for society, individuals and the economy. Using microsimulation modelling, OECD Health Policy Studies (PDF) analyses the burden of overweight and obesity in 52 countries (including OECD, European Union and G20 countries), presenting how overweight

A milestone in the field of composition, Writing About Writing 3rd edition (PDF) continues to be the only textbook for students to provide an approach that makes writing studies the center of the introductory writing course. Based on Wardle and Downs’s research and organized around major threshold concepts of writing,

This textbook Disease: Identification, Prevention, and Control, 3rd edition, (PDF) presents current information about non-infectious and infectious diseases and their histories, from a nonclinical point of view; it is written to support the needs of health education professionals and students, rather than clinicians. Including an overview of the principles of