Category: Non Fiction

Prosocial Leadership, (PDF) explores the behavioral phenomenon that is intended to help in the benefit of others, known as prosocial behavior. The author integrates eight years of quantitative and qualitative research to describe and delineate the antecedents to prosocial leadership and arrange these findings into a comprehensible model for prosocial

Marketing: An Introduction 13th edition (in PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they

William Navidi’s Statistics for Engineers and Scientists 4th edition (PDF) stands out for its ease of use and crystal clear presentation of applied statistics. The PDF ebook takes a practical approach to methods of data analysis and statistical modeling that are most often used in scientific work. This latest edition

The professional programmer’s Deitel guidebook to Apple’s new Swift programming language for the iOS® and OS X® platforms Written for programmers with education in object-oriented programming in a C-based language like Objective-C, Java, C# or C++, Swift for Programmers, (PDF) applies the Deitel signature live-code approach with scores of complete,

Research suggests that future influenza pandemics are inevitable as strains of the virus mutate in new ways. With this uncomfortable reality in mind, this ebook, Pandemics, Publics, and Narrative (PDF) examines how the general public experienced the 2009 H1N1 influenza virus outbreak by bringing together stories about individuals’ perception of