Financial Theory and Corporate Policy 4e (PDF), the classic textbook in the field, is now available in this completely updated and revised 4th edition. Dedicated to preparing college students for the complex world of modern financial scholarship and practice, the textbook responds to current trends with up-to-date research, literature, and
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Introduces readers to the basic concepts of economics with engaging, timely stories and applications Readers hoping to get a better understanding of the world around them, often leave with their questions unreciprocated. Microeconomics: Principles, Applications, and Tools, 9th Edition (PDF) is built upon the author’s philosophy of using the basic
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Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,