Category: Non Fiction

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

In past years, there has been a decentralization of the enforcement of the EU competition law provisions, Articles 101 and 102 of the Treaty on the Functioning of the European Union (TFEU). As a result, the national application of these provisions has become increasingly more common across the European Union.

Making a successful video game is very difficult. The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design (PDF) will help you overcome many related problems. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with

Anthropology of Infectious Disease, (PDF) synthesizes the thriving field of anthropology of infectious disease in a biocultural, critical framework. Expert medical anthropologist Merrill Singer holistically combines the behaviors of microorganisms and the activities of complex social systems, presenting how we exist with pathogenic agents of disease in a complicated process

Health Psychology: Biopsychosocial Interactions First Canadian Edition (PDF) helps college students to understand the interplay of psychological, biological, and social factors in people’s health. It has a modular structure, which allows instructors to choose to cover all of the systems at once or distribute them to other chapters. The psychological