Category: Non Fiction

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

Praised by Joseph Schumpeter as ‘The greatest economist the United States has ever produced’, Irving Fisher (Great Thinkers in Economics), (PDF) explores the life and work of American economist and statistician Irving Fisher (1867–1947). Fisher’s reputation suffered for years after his incorrect predictions for the stock market in October 1929

For more than 3 decades, International Trauma Life Support for Emergency Care Providers, 8th global edition (PDF) has been at the forefront of trauma education at all levels of emergency care worldwide. This complete reference is filled with hands-on, practical training that guides students through the hows and whys behind

Comprehensive, current, and designed to maximize clarity of essential concepts, longtime best-seller Advanced Nutrition And Human Metabolism 7th edition (PDF) delivers its signature quality content in a student-friendly way. The updated Seventh Edition continues to set the standard through the authors’ ability to clearly and accurately explain even the most

Explaining the process of human movement, Manual of Structural Kinesiology 19th edition (PDF) gives a straightforward view of human anatomy and its relation to movement. The manual clearly identifies specific muscles and muscle groups and describes exercises for strengthening and developing those muscles. Floyd provides important information in an accessible