Category: Non Fiction

Kerin and Hartley’s Marketing 13th edition (PDF) is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision-making through extended cases, examples, and videos involving real people making real marketing decisions. The writer team’s decades of combined experience

In Preserving the White Man’s Republic (ePub) author Joshua Lynn discloses how the national Democratic Party rebranded liberal individualism and majoritarian democracy as conservative means for white men in the North and South and North to preserve their mastery on the eve of the Civil War. Replying to fears of female

With fascinating applications, real-world examples, and clear explanations, this innovative textbook helps uninitiated students comprehend the basic ideas and human influence of groundbreaking learning and memory research. Its exclusive organization into three sections — Brain Substrates, Behavioral Processes, and Clinical Perspectives — allows college students to make links across chapters

Improve your dermatological diagnostic accuracy. The most efficient method in the diagnosis of skin diseases is the combined validation of clinical and histopathological features. The results of biopsy investigation in isolation do not always yield answers. But when considered together, the clinical pattern and the histopathology, then diagnosis can become

An interdisciplinary survey text on leadership theory grounded using critical perspectives – Leadership Theory: Cultivating Critical Perspectives (PDF) is designed specifically for use in graduate or undergraduate classrooms providing a comprehensive overview of essential theories informing the leadership studies knowledge base. The textbook infuses critical perspectives in a developmental manner