Society: The Basics, 14th Edition, (PDF) uses a complete theoretical framework and a global perspective to provide students a relevant and accessible introduction to sociology. John Macionis, the author of the popular Introductory Sociology franchise over the last three decades, enables students to see the world around them through a
Using SPSS for Windows and Macintosh, 7th edition, (PDF) ebook is easy to understand and is ideal to de-mystify statistics via the popular SPSS software. The development of easy-to-use statistical software like SPSS has changed the way statistics is being learned and taught. Even with these advancements, however, college students
The ebook Macroeconomics: Principles, Applications, and Tools 8th Edition (PDF) has questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension. College students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often
Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as
Applying a unique nuts-and-bolts approach, California Politics And Government, 13th Edition, (PDF) gives insight into real-life politics as it brightly illustrates the complex principles at work in state government. Present examples and clear explanations give readers a good understanding of the ins and outs of the California government. Comprehensively updated,