Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today. Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its
Psychology: Perspectives and Connections, 4th edition (PDF) is designed to move college students beyond what may seem obvious to them and have them reevaluate the thoughts and beliefs they bring to the course. Feist and Rosenberg’s accessible approach to science helps college students challenge their assumptions, understand research, and recognize
Weaving Words and Binding Bodies, (PDF) features the first comprehensive study of weaving and binding imagery through intertextual study and close readings of Beowulf, riddles, the poetry of Cynewulf, and other important texts. Megan Cavell highlights the outstanding use of weaving and binding in previously unrecognized formulas, collocations, and type-scenes, shedding
This textbook, Probability and Statistics for Engineers and Scientists with R (PDF), grew out of the author’s notes for a course that he has taught for many years to a diverse group of undergraduate students. The early introduction to the major concepts engages college students immediately, which helps them see the
Lial’s Beginning Algebra 13th Edition (PDF) applies a teacherly writing style and a careful blend of conceptual questions and skills development to meet the unique requirements of the developmental math student. The best-selling expert author team takes advantage of experiences in the classroom and an editing sense to provide one