Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling
The best-selling Calculus: Early Transcendentals 8th edition (PDF) by James Stewart is an excellent ebook for the subject. James’ textbooks are worldwide best-sellers for a reason: they are clear, accurate, and filled with relevant, real-world examples. With Single Variable Calculus: Early Transcendentals (8th edition), expert author James Stewart conveys not
Comprehensive, thorough, and easy to read, Neukrug and Fawcett‘s Essentials Of Testing And Assessment: A Practical Guide For Counselors, Social Workers, And Psychologists, Enhanced, 3rd Edition, (PDF), introduces graduate and undergraduate students to the concepts and applications of assessment and testing. Samples of real tests, case vignettes, and additional activities
The Manual of Clinical Procedures in Dentistry (PDF) comprehensively explains the core procedures in dentistry, how to do them, and the rationale that underpins them. Full of useful and easy-to-access information, it acts as a compendium of practical procedures in primary dental care, supporting students and dental practitioners in their
Involves college students in the field and offers a strong foundation for future careers. In order to be victorious in their field, professionals must go beyond performing the skills connected with Instructional Design and Technology (IDT); they must identify current and future trends likely to affect the field and envision