Health Care Market Strategy: From Planning to Action, 5th Edition, (PDF) a standard reference for nearly twenty years, bridges the gap between marketing implementation and theory by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses
Biographies in the History of Physics, (PDF) sheds new light on the biographical method in the history of physics by including the biographies of scientific objects, concepts, and institutions. What is a biography? Can biographies also be written for non-human subjects like scientific instruments, concepts, or institutions? The respective chapters
Here’s everything you need to know to care for adult medical-surgical patients and pass the NCLEX-PN®. Understanding Medical-Surgical Nursing, 5th edition (PDF) is easy-to-understand guidance that helps you confidently grasp the concepts, principles, and skills essential for practice. Complex nursing concepts made easier to understand. Nursing Care Plans are easy
Environmental and Natural Resource Economics 11th edition is the best-selling eBook for natural resource economics and environmental economics courses, offering a policy-oriented approach and introducing economic theory and empirical work from the field. College students will leave the course with a global perspective of both environmental and natural resource economics
Winner of the BMA Cardiology Book Award 2019 As a consistently growing knowledge base, The ESC Textbook of Cardiovascular Medicine, 3rd Edition, (PDF) together with ESC CardioMed, arms all cardiologists – from consultants and trainees to device specialists and allied healthcare professionals – with a great, multifaceted resource encompassing all