Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling
Developed to meet the demand for a low-cost, high-quality history ebook, the Advantage Edition of The American Past: A Survey of American History, 9th Edition (PDF) offers readers the complete narrative while limiting the number of tables, features, photos, and maps. Author Joseph R. Conlin’s award-winning teaching and writing styles
An Introduction to Distance Education 2nd edition (PDF) is a comprehensive look at the field of distance education, outlining current practices, theories, and goals that are essential to effective delivery, design, and navigation. As an alternative pedagogical approach, distance education is posited to meet the evolving demands for access, affordability,
Cordner’s Police Administration, 9th Edition, (PDF) examines police administration from multiple perspectives: a systems perspective (stressing the interrelatedness among units and organizations); a traditional, structural perspective (management functions, administrative principles, and the importance of written guidelines); a human behavioral viewpoint (the human element in organizations); and a strategic management perspective
Fit and Well 13th Edition (PDF) provides the best textbook and teaching package to assist college students to incorporate fitness and wellness into their everyday lives. With a focus on personal responsibility and behavior change, this ebook provides accurate, latest information on the five components of health-related fitness, in addition