Category: Non Fiction

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Gain a solid understanding of real-world corporate finance and financial management with a unique balance of contemporary theory and practical applications found in the leading Fundamentals Of Financial Management, Concise Edition 9e (PDF) by Brigham/Houston. Engaging and easy to understand, this complete introduction to corporate finance emphasizes the concept of

Dopamine is a small molecule commonly regarded as a brain-derived neuronal modulator implicated in many psychiatric and neurological disorders. Outside the brain, dopamine fulfills all the standards of a circulating hormone which affects normal and abnormal functions of multiple organs and regulatory systems and is also included in many aspects

Teach the fundamentals of C++ programming with an emphasis on problem-solving – The best-selling eBook, Problem Solving with C++ 10th global edition (PDF) by Walter Savitch is written for the beginning programmer. The textbook cultivates strong problem-solving skills and programming techniques as it introduces college students to the C++ programming

Understanding and Applying Basic Statistical Methods Using R, (PDF) exceptionally bridges the gap between advances in the statistical literature and methods routinely used by non-statisticians. Providing a conceptual basis for understanding the relative merits and applications of these methods, the ebook features modern insights and advances relevant to fundamental techniques in