Category: Non Fiction

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

People were once limited to food native to their region and produced locally. Today, although, food from any place in the world is available, or can be made available, somewhere else. Often there is no or very brief information about the nutritional and health aspects of these foods. Nutrition and

The rise of artificial intelligence is nothing short of a technological revolution. AI is poised to entirely transform accounting and auditing professions, still, its current application within these areas is restricted and fragmented. Current AI implementations tend to solve very narrow business issues, instead of serving as a powerful tech

Applied Behavior Analysis 2nd edition (PDF) provides a complete description of the procedures and principles needed to systematically change socially significant behavior and to understand the reasons for that change. This comprehensive textbook, appropriate for courses in applications, basic principles, and behavioral research methods, helps educators, college students, and practitioners

Fundamentals of Electroceramics: Materials, Devices, and Applications (PDF) is the first digital etextbook to provide in-depth treatment of electroceramics with emphasis on applications in magneto-electronics, microelectronics, energy storage and harvesting, spintronics, magnetics, sensors and detectors, magneto-electronics, microelectronics, energy storage and harvesting, spintronics, magnetics, sensors and detectors,and in electro-optics and acousto-opticsand