Category: Non Fiction

How Brands Grow: What Marketers Don’t Know (audiobook) was voted AdAge’s Most-Recommended Marketing AudioBook of 2013. This audiobook offers evidence-based solutions to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising actually works, what price promotions really do and the way loyalty programs

Penned by four award-winning teachers and researchers who represent the breadth and depth of the field, Social Psychology, 4th Edition (PDF) motivates students to become critical thinkers about the theories, research, and applications of social psychology. The new formative, adaptive learning tool, InQuizitive, encourages college students to learn and interacting

Considered the classic source by means of the authors’ proven learning experiences from the field, as well as its excellent balance of theory and application, Direct Social Work Practice: Theory And Skills, 10th edition (PDF) prepares social work students for effective ethical practice. Well organized, authoritative, and written with an

This simple yet comprehensive reference guide includes the mechanisms of respiratory diseases, explaining the main respiratory conditions for postgraduate trainees and clinicians. It discusses their aetiology in addition to the basic concepts required to effectively assess and treat them. Applied Respiratory Pathophysiology, (PDF) is the first ebook to bring together

We know shame can be a morally valuable emotion that helps us realize when we fail to be the kinds of people we aspire to be. We feel shame when we fail to live up to the norms, standards, and ideals we value as part of a virtuous life. But