Category: Non Fiction

How Brands Grow: What Marketers Don’t Know (audiobook) was voted AdAge’s Most-Recommended Marketing AudioBook of 2013. This audiobook offers evidence-based solutions to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising actually works, what price promotions really do and the way loyalty programs

Thoroughly revised and updated, Harmening’s Modern Blood Banking and Transfusion Practices 6th Edition (PDF) continues to set the standard for developing a comprehensive understanding of modern routine blood banking and transfusion practices. Building from a review of the basic sciences to the how and why of clinical practice, this PDF

In Graphic Design: The New Basics, 2nd Edition, (PDF), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips describe the important concepts of visual language that update any work of design, from logo or letterhead to a complex website. Through concise commentary and

One of the few popular introductory criminal justice texts written by professors who energetically teach the course to large numbers of undergraduates every year, Introduction To Criminal Justice, 16th Edition, (PDF)  is uniquely attuned to the requirements of today’s instructors and students. Now in its 16th edition and known for

From Library Journal The title for this treatment of marketing research in the retail setting is misleading. Underhill, the founder of the behavioural research company Envirosell, summarizes some of the firm’s conclusions about the interaction between consumers and products and consumers and commercial spaces. He lays claim to the research