Category: Non Fiction

Expert and best-selling author Robert Donnelly’s Business Statistics 2nd edition (PDF)eliminates the intimidation factor from learning statistics for business. The 2nd Edition maintains Donnelly’s successful straightforward, conversational approach that explains each and every concept and why it is important directly to business students. Through an abundance of comments that clarify

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

The most practical, accessible, and affordable introduction to moral reasoning and ethical theory. Beginning Ethics: An Introduction to Moral Philosophy (ePub/PDF) provides college students with the theoretical and logical tools they need to navigate the ethical quandaries in their daily lives. Clear writing, practical pedagogy, an emphasis on critical thinking,

This ebook, Fundamentals of Physics and Chemistry of the Atmosphere 2nd Edition (PDF), is an introductory course to the physics and chemistry of the atmosphere and to climate dynamics. It covers the basics in fluid dynamics, thermodynamics, chemistry and radiation and explains the most intriguing problems that currently exist in

An overview of psychology that stresses critical thinking, gender, and culture Wade/Tavris’ Psychology, 12th Edition, (PDF) is designed to help college students learn to think like psychologists and to comprehend why scientific and critical thinking is so important to the decisions they make in their own lives. In keeping with