Category: Non Fiction

Living Ethics: An Introduction with Readings (PDF) is an ideal all-in-one resource for courses in introduction to ethics and contemporary moral problems. In this hybrid textbook/reader, Russ Shafer-Landau brings moral theory and contemporary moral issues to life with a comprehensive and balanced set of readings, uniquely engaging explanations, and a

How Brands Grow: What Marketers Don’t Know (audiobook) was voted AdAge’s Most-Recommended Marketing AudioBook of 2013. This audiobook offers evidence-based solutions to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising actually works, what price promotions really do and the way loyalty programs

Improving the outcomes for patients in our changing healthcare system is not straightforward. This grounding publication Physician’s Guide: Understanding and Working With Integrated Case Managers (PDF) on case management helps physicians better meet the unique needs of patients who present with poor health and high healthcare-related costs, i.e., health complexity.

From the front of the classroom to the top of the bestseller’s list, award-winning author of What is Life? A Guide to Biology 3rd Edition (PDF) and educator Jay Phelan knows how to tell the story of how real scientists investigate the big questions about life. Dr. Phelan is also

Here is everything a beginning radiography student needs to know! Introduction to Radiologic Technology 7th Edition (PDF) offers a solid overview of your exciting career as a radiologic technologist. After covering basic learning skills, this guide provides a historical perspective on radiology and insight into key topics such as the