A lot goes on in your head when you are doing something simple like remembering (or forgetting!) to do your next assignment. Bruce Goldstein explains all this activity going on in your mind in Cognitive Psychology: Connecting Mind, Research, And Everyday Experience, 5th edition (PDF). Concrete illustrations and examples help
What does it imply to say that one child is more brainy than another? What makes kids with the same parents have varied characters? Does it make any difference if we talk to babies although they can’t understand us? At what age are kids likely to become included in cyberbullying?
The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new
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Smieliauskas/Bewley’s Auditing: An International Approach (PDF) provides in-depth coverage of fundamental auditing techniques and concepts in the context of current developments affecting the audit practice and profession in Canada and internationally. These developments include the roll-out of the new audit report expected to go into effect December 15, 2016; a