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Kerin/Hartley’s Marketing: The Core, 7th Edition, (PDF) continues to meet the requirements of a wide spectrum of faculty—from professors looking for a solid textbook with key supplements, to those looking for a top-notch integrated digital solution. Marketing: The Core emphasizes on decision making through extended examples, cases, and videos engaging
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Psychological testing impacts virtually every corner of modern life, from education to vocation to remediation. Psychological Testing: History, Principles, and Applications 7th edition (Global), covers all variations of testing and explores social issues such testing raises. This program provides readers extensive knowledge about the objectives, characteristics, and wide-ranging effects of
An exclusive alternative to more traditional, encyclopedic introductory textbooks, Anthropology: What Does It Mean to Be Human 4th Edition (PDF) takes a question-oriented approach that includes cutting-edge theory and new ways of looking at important contemporary issues such as human rights, power, and inequality. With a total of sixteen chapters,