Category: Non Fiction

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Managerial Accounting, 10th Canadian Edition, (PDF) continues to place an emphasis on three core qualities: relevance, balance, and clarity. For centuries, the lighthouse at sea has stood as a beacon of guidance for mariners. Much more than an aid to navigation, the lighthouse symbolizes reliability, permanence, safety, and the comforts

A practical guide for college students and engineers that covers a broad range of optical design and optical metrology topics Optical Engineering Science (PDF) offers a comprehensive and authoritative review of the science of optical engineering. The ebook links the gap between the basic theoretical principles of classical optics and

This thoroughly updated guide offers comprehensive explanations of the science behind today’s radio receivers along with practical guidance on designing, constructing, and maintaining real-world communications systems. You will explore system planning, demodulation, antennas and antenna coupling, amplifiers and gain control, mixers, filters, digital communication, and the latest software defined radio

Using Parkin/Powell/Matthews’ Economics, 10th European Edition, (PDF), you can start to think like an economist! Economics touches almost every aspect of life, from taxes to house prices, climate change to terrorism, wages, to how much time to spend studying! Thinking like an economist will enable you to evaluate economic policies,