Category: Non Fiction

Lombardo’s FYI: For Your Improvement – For Learners, Managers, Mentors, and Feedback Givers 5th Edition (PDF) is an excellent Development and Coaching Guide for Learners, Supervisors, Managers, Mentors and Feedback Givers. More than 1 million print copies of this excellent book have been sold worldwide! NOTE: THIS CONTAINS THE ORIGINAL

With The Practice of Statistics for Business and Economics 4th edition (PDF), instructors can help college students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of

Author Spencer A. Rathus provides a hands-on approach in the chronologically organized Childhood And Adolescence: Voyages In Development, 6th Edition (PDF) to support you in helping college students understand the link between research and developmental theories as well as their application to everyday life. Using his proven pedagogical approach, interspersed

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings