Category: Non Fiction

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Master the practical aspects of the CFA® Program curriculum with expert instruction for the 2019 exam The same official curricula that CFA ® Program candidates receive with program registration is now publicly available for purchase. CFA Program Curriculum 2019 Level II, Volumes 1-6 (PDF) provides the complete Level II curriculum

Reflecting the latest theoretical literature and data available, Race And Ethnic Relations: American And Global Perspectives 10th edition (PDF) tackles diversity issues from both the American and global perspective, offering an in-depth exploration of today’s globally diverse world. The textbook’s expansive coverage of race and ethnic relations across the world

This is a general-interest trade ebook that explains the development of automotive engineering and technology from the start of the business before 1900 to the current day. Automotive Milestones, (PDF) describes how various elements and systems in the automobile work in layman’s terms, without resorting to mathematics, and emphasizes the

Simplify ECGs! Using a simple-to-understand, step-by-step approach and conversational tone, The 12-Lead ECG in Acute Coronary Syndromes, 4th Edition, (PDF) explains the process of 12-lead ECG interpretation for accurate identification and effective treatment of ACS. This new edition has been streamlined to focus on practice and explanation. It demonstrates to