Health Care Market Strategy: From Planning to Action, 5th Edition, (PDF) a standard reference for nearly twenty years, bridges the gap between marketing implementation and theory by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses
In Asia, where authoritarian-developmental states have proliferated, social control and statehood are heavily contested in borderland spaces. As an outcome, in the post-Cold War world, borders have not only redefined Asian mobilities and mobilities and incomes, they have also rekindled neighboring relations and raised questions about security and citizenship. The
A. Townsend Peterson, one of the forerunners of ecological niche modeling, offers a synthesis that illuminates new and more helpful infectious disease mapping methods. His work, Mapping Disease Transmission Risk, (PDF) – the peak of twelve years of refinement – breaks new ground by incorporating biogeographic and ecological factors with
While there are several investigations of the impact English has put on Spanish, the reverse language contact scenario has received relatively little attention. The Influence of Spanish on the English Language since 1801, (PDF) sheds light on the Spanish influence on the English vocabulary since 1801, proposing the first systematic analysis
Gray Morris’s Calculate with Confidence 2nd Canadian Edition (PDF) uses a clear, step-by-step approach to make drug dosage calculations easy. Over 2,000 practice questions help you review basic math and then master the three standard methods of dosage calculation: formula, ratio and proportion, and dimensional analysis. With the increasing responsibility