Health Care Market Strategy: From Planning to Action, 5th Edition, (PDF) a standard reference for nearly twenty years, bridges the gap between marketing implementation and theory by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses
Fundamentals of Investments, 8th edition (PDF) focuses on college students as investment managers, giving them information to act on by placing theory and research in the proper context. The textbook offers a balanced, unified treatment of the 4 main types of financial investments ― bonds, futures, stocks, and options. Topics
Written for the more concise course, Tropp’s Principles of Molecular Biology (PDF) is modeled after Burton Tropp’s successful Molecular Biology: Genes to Proteins and is appropriate for the sophomore level course. The expert author begins with an introduction to molecular biology, discussing what it is and how it relates to
A flexible, groundbreaking approach to data science and computer science The Deitels’ Introduction to Python for Computer Science and Data Science (PDF) provides a unique approach to teaching introductory Python programming, suitable for both computer-science and data-science audiences. Offering the most current coverage of topics and applications, the ebook is
John Bird’s Higher Engineering Mathematics, 9th Edition, (PDF) has helped numerous college students to succeed in their exams by developing problem-solving skills. It is supported by more than 600 practical engineering examples and applications that associate theory to practice. The extensive and comprehensive topic coverage makes this a solid text