Category: Non Fiction

The sustainability of the environment is an upcoming global issue at present. An unsustainable or deteriorating environment is a matter of worry as it has threatened the survival of living creatures. Lately, climate change has been a matter of great concern at a global platform due to imbalances in the

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

How do neurons turn into minds? How does physical “stuff”—atoms, chemicals, molecules, and cells—create the vivid and various worlds inside our heads? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that have rewritten the science of the brain, and

In order to counter economic globalization and more competitive pressures, companies need efficient, innovative and effective management strategies. Accordingly, Entrepreneurship and Family Business Vitality, (PDF) explores various scenarios faced by family businesses and entrepreneurs, and proposes strategies to tackle the challenges and grab opportunities to grow in a highly competitive

The Dr. Stephen Williamson’s Macroeconomics 5th Canadian edition (PDF) textbook provides a modern approach to macroeconomics in which the core economic theory is explained with a focus on the micro foundations of macroeconomic theory. Dr. Stephen Williamson uses the fundamental concepts learned in microeconomics to build-up and understand macroeconomics. NOTE: