Category: Non Fiction

One of the most successful textbooks ever published on its subject, the new Reisberg’s Cognition: Exploring the Science of the Mind, 7th Edition, (PDF), emphasizes the insights and ideas that move the field and supports student learning. Three very exciting features — a comprehensive, author-created instructor’s guide, a new pedagogical

An accessible textbook that explains fundamental concepts in business statistics that are often obscured by mathematical notation and formulae. A Guide to Business Statistics (PDF) offers a practical approach to statistics that covers the fundamental concepts in economics and business. The ebook maintains the level of rigor of a more conventional

Archaeology for today’s university student Retaining its hallmark authoritative and concision presentation of the most recent breakthrough methods, discoveries, and interpretations, the latest Archaeology Essentials: Theories, Methods, and Practice 4th Edition (PDF) sets a new standard for learning support. To provide even greater college student engagement, the ebook is supported

The 22 Immutable Laws of Marketing (audiobook) says that there are laws of nature, so why shouldn’t there be laws of marketing? As Jack Trout and Al Ries – the world-renowned marketing consultants and bestselling authors of Positioning say, you can construct a powerful airplane, but it’ll never leave the

For over 40 years, Theories of Human Communication has energized classroom learning. John Oetzel joined the team of Stephen Littlejohn and Karen Foss, adding his expertise in intercultural, health, and organizational communication. The extensively updated Theories of Human Communication, 11th edition, (PDF) is organized around 2 mail themes: elements of