Category: Non Fiction

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

macOS Support Essentials 10.12, (PDF) is the official course of the macOS Support Essentials 10.12 course and preparation for Apple Certified Support Professional (ACSP) 10.12 certification—in addition to a top-notch primer for anyone who needs to support, troubleshoot, or optimize macOS Sierra. The only Apple-certified ebook on the market, this

EMPOWERMENT SERIES: GENERALIST PRACTICE WITH ORGANIZATIONS AND COMMUNITIES, 7th Edition, (PDF) is designed to help college students better understand the dynamics of macro practice, and develop the competencies and practice behaviors required by the Council on Social Work Education’s (CSWE) latest Educational Policy and Accreditation Standards (EPAS). Authors Grafton Hull

In the best-selling Intermediate Accounting, Vol. 2, 4th Edition (PDF), authors Kin Lo, George Fisher present the ‘why’ and ‘how’ of reporting accounting information from within an easily understood theoretical framework. The Fourth Edition incorporates current Accounting Standards for Private Enterprise (ASPE) and International Financial Reporting Standards (IFRS) where appropriate. This

Modern analytical theories of fatigue combined with a knowledge of processing effects on metals make up the complete basis for designing machine parts that are free from unanticipated failure. Fatigue Design: Life Expectancy of Machine Parts (PDF) offers the tools and the information needed for optimal design. It stresses practical