Category: Non Fiction

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

Revised and updated with the latest data in the field, Fundamentals of Information Systems Security 3rd Edition (PDF) provides a comprehensive overview of the essential concepts students must know as they pursue lucrative careers in information systems security. The textbook opens with a discussion of the new threats, vulnerabilities and

This title has been updated to reflect the 2016 MLA updates! Our editorial team has updated this textbook based on content from The MLA Handbook, 8th Edition. Browse our catalog or contact your representative for a full listing of updated titles and packages. Instructors know that Mike Markel’s Technical Communication

Gartner’s Macroeconomics 5th edition, (PDF), is aimed at intermediate courses in macroeconomics and courses in European economics. It is one of the finest Macroeconomics ebook taught is many universities and colleges around the world. Using real-world examples and case studies, this comprehensive textbook offers intermediate and applied macroeconomics students a

 Prehospital Emergency Care, 10th Edition, (PDF) meets the National EMS Education Standards and is the most complete resource for EMT-B training. This popular, student-friendly book includes clear, step-by-step explanations with comprehensive, stimulating, and challenging material that prepares users for real on-the-job situations. Featuring case studies, algorithms, state-of-the-art scans,  protocols, and