Category: Non Fiction

The Asia–Pacific region’s growing dominance as a source of international business growth has created a dynamic and complex business environment. As a result, any international business manager working in a global context must have a solid understanding of communities, regional economies, and operational challenges. Contemporary International Business in the Asia–Pacific

Managerial Accounting: Tools for Business Decision Making 5th edition, Canadian (PDF) teaches university/college students the fundamental concepts of managerial accounting in an easy and concise way to comprehend fashion. Stimulating review materials at the end of each section helps accounting students develop and hone their decision-making skills. All the students

Marketing: Real People, Real Choices 9th edition (PDF) is the only textbook to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Relevant, timely, and dynamic, this reader-friendly textbook shows readers how marketing concepts are implemented, and what they really mean

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Offers the framework to go from inquiry to understanding Psychology: From Inquiry to Understanding, 4th Edition, (PDF) empowers students to implement scientific thinking to the psychology of their daily lives. Authors Steven Lynn, Scott Lilienfeld, and Laura Namy introduce six codes of scientific thinking that serve as a clear framework