Category: Non Fiction

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

This ebook Developing Masterful Management Skills for International Business (PDF) by Thomas Cook focuses on the new challenges created for managers by the recent recession. Executives need to learn new skills and run companies delivering results under an entirely new set of conditions and working environments. This ebook analyzes these

Nelson, Thomas & Spiceland’s Intermediate Accounting 9th edition (PDF) is quickly becoming the most popular resource in its field due to its rigorous yet readable approach to coursework and the consistent, coherent voice of the author team. The Spicelands team is committed to providing comprehensive, current, and clear coverage of

Making a successful video game is very difficult. The Gamer’s Brain: How Neuroscience and UX Can Impact Video Game Design (PDF) will help you overcome many related problems. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with

Curriculum Development in Nursing Education, 4th Edition (PDF) is designed for novice and experienced faculty, presenting logical processes to develop, implement, and evaluate a curriculum. The 4th Edition has an updated version of the Model of Evidence-Informed, Context-Relevant, Unified Curriculum Development in Nursing Education with separate chapters explicating each aspect