Category: Non Fiction

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

Market Assessment with OR Applications, (PDF) presents an understanding of the concept of marketing and its part in business and public organization including the requirement for scientific marketing analysis. It includes a number of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales

On Course: Strategies For Creating Success In College And In Life 8th Edition (PDF), empowers you with the tools you need to take charge of your not just academic, but your lifelong success. A self-assessment at the beginning of the textbook helps you identify behaviors and beliefs you may wish

“Inspiring people to care about the planet …” In Environmental Science 15th edition (PDF),  authors Tyler Miller and Scott Spoolman have collaberated with the National Geographic Society to develop a textbook that will equip you with the knowledge and inspiration you need to make a difference solving today’s environmental issues.

Introduction to Physical Anthropology, 2013-2014 Edition, (PDF), continues to provide the most up-to-date, balanced, and thorough introduction to the field, integrating an engaging writing style and compelling visual content to bring the learning of physical anthropology to life for today’s anthropology students. With an emphasis on the big picture of