Category: Non Fiction

Open Innovation and Entrepreneurship, (PDF) combines theoretical perspectives and empirical evidence on open innovation and entrepreneurship as two important ways to help entrepreneurial businesses grow and gain a competitive advantage. Discussing essential issues at the link of entrepreneurship and open innovation, such as creating competitive advantage, enterprise growth, implementation of

Stephen Mandell and Laurie Kirszner, authors with thirty years of experience teaching college writing, know what works in the classroom and have a skill for picking just the right readings. In Patterns for College Writing, 14th Edition, (PDF) they provide students with excellent rhetorical models and instructors with class-tested selections

An overview of communication that balances social and individual factors – Human Communication in Society 5th edition (PDF) presents a lively overview of the discipline that engages college students in exploring the implications of communication in their everyday lives. Providing a balance between application and theory, authors Jess Alberts, Judith

Give students a well-rounded introduction to web development and design. Web Development and Design Foundations with HTML5, 9th edition (PDF) introduces CSS and HTML topics such as color configuration, text configuration, and page layout, with an enhanced focus on the topics of accessibility, design, and Web standards. The ebook relates

For many generations of professionals in the musical community, Tonal Harmony 8th edition (PDF) has provided an accessible, yet very comprehensive, and highly practical, set of tools for understanding music. With this new 8th edition, 21st-century technology meets a time-honored tradition. Now available in McGraw-Hill Education’s Connect® with SmartBook®, (sold