Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound
Environment: The Science behind the Stories, 6th edition (PDF) is a best-seller for the introductory environmental science course known for its student-friendly narrative style, its integration of case studies and real stories, and its presentation of the latest science and research on the topic. The latest 6th Edition features new
Spanning the whole childhood developmental period, Language Disorders from Infancy Through Adolescence, 5th Edition, (PDF) is the go-to textbook for learning how to properly evaluate childhood language disorders and present appropriate treatment. The most comprehensive title available on childhood language disorders, it uses a descriptive-developmental approach to provide basic concepts
With compelling photos, conceptual tools, engaging examples, and select studies by anthropologists in far-flung places, the authors of Anthropology: The Human Challenge, 15th Edition (PDF) offer a holistic view of anthropology to help you attain a deeper and more comprehensive understanding of our complex world. You’ll find the different ways
This ebook is unique. Imaging of Bones and Joints: A Concise, Multimodality Approach, (PDF) will lead you through the fundamentals of musculoskeletal imaging using a multimodality approach. Organized by classes of musculoskeletal disorders, it uses a “findings within-the-image” method to help you classify the typical imaging features of each condition.