Category: Non Fiction

In No B.S. Direct Marketing 3rd edition (ePub), author Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a shortlist of little-known, radically different, profit-proven direct mail strategies for ANY business.

Well-integrated and clear, Managing Human Resources, 12th Edition, (PDF) uses the authors’ (Jackson/Schuler/Werner) well-established Integrative Framework for Managing Human Resources to explain specific human resource (HR) activities including recruitment, performance management, training, and compensation. An important learning objective for students using Managing Human Resources is to build an understanding of

macOS Support Essentials 10.12, (PDF) is the official course of the macOS Support Essentials 10.12 course and preparation for Apple Certified Support Professional (ACSP) 10.12 certification—in addition to a top-notch primer for anyone who needs to support, troubleshoot, or optimize macOS Sierra. The only Apple-certified ebook on the market, this

Dessler’s Human Resources Management in Canada 12th edition (PDF) gives an in-depth look at the key topics covered in an introductory course, balancing practice and theory. Appropriate for both future HR Professionals and future line managers, it references the RPCs that are necessary for certification while balancing this with the

Showing why mathematics matters – In College Algebra with Modeling and Visualization 6th edition (PDF) Gary Rockswold doesn’t just mention real-world examples; he teaches mathematical concepts through those applications. For example, if we look at Facebook usage over time, what might that tell us about predictions and linear growth? In