Category: Non Fiction

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

A complete review of core concepts, plus 900 questions based on the latest NCLEX© test plan will build confidence and improve test scores from the beginning of nursing school. Master tricky alternate-format questions, even SATA (select all that apply) and develop efficient studying skills with test-taking tips and rationales for

Ultrastructure Atlas of Human Tissues (PDF) presents a variety of transmission and scanning electron microscope images of the major systems of the human body. Photography with the electron microscope records views of the intricate substructures and microdesigns of tissues and objects, and reveals details within them inaccessible to the naked

Understanding the Religions of the World: An Introduction offers a new approach to the study of religions which moves away from the purely descriptive and instead helps college students understand how religions actually ‘work’. Covering all the main faith traditions, it combines contemporary beliefs and practices, historical context, and original

In Graphic Design: The New Basics, 2nd Edition, (PDF), bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips describe the important concepts of visual language that update any work of design, from logo or letterhead to a complex website. Through concise commentary and