Category: Non Fiction

Organized around four well-known core principles, Principles of Psychology, (PDF) offers college students a framework to comprehend the science of behavior. Written in an informal style, the textbook is organized around the following four well-known principles that serve as touchstones for the arena of psychology: The mind is a process

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

A managerial approach to comprehending business intelligence systems. For courses in business intelligence or decision systems. To assist future managers to use and understand analytics Business Intelligence 4th Global Edition, (PDF) offers university students a solid foundation of Business Intel that is strengthened with hands-on practice. A managerial approach to

Intermediate Accounting, 17th Edition (PDF) is written by industry thought leaders, Weygandt, Kieso, and Warfield and is developed around one simple proposition: create great accountants. Upholding industry standards, this 17th edition incorporates new data analytics content and up-to-date coverage of leases, financial instruments, revenue recognition, and US IFRS & GAAP.

Developed by the American Cancer Society this new etextbook, The American Cancer Society’s Oncology in Practice: Clinical Management (PDF), is designed for a wide range of practitioners and learners comprehensively addresses all aspects of clinical management for cancer taking an authoritative, balanced and, -where possible- evidence-based stance and may be