Category: Non Fiction

How Brands Grow: What Marketers Don’t Know (audiobook) was voted AdAge’s Most-Recommended Marketing AudioBook of 2013. This audiobook offers evidence-based solutions to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising actually works, what price promotions really do and the way loyalty programs

An Illustrated History of Health and Fitness, from Pre-History to our Post-Modern World, (PDF) explores the health/fitness interaction in a historical context. Beginning in primitive hunter-gatherer communities, where survival required adequate physical activity, it goes on to consider transformations in health and physical activity at subsequent stages in the evolution of

The ebook Criminology in Canada: Theories, Patterns, and Typologies, 6th edition (PDF) highlights the diversity and dynamism in the field of Criminology, making the field come alive to college students. The experienced author team of  Chris McCormick and Larry J. Siegel have provided an unbiased and fair introduction to criminological

Missed Lectures? Tough Test Questions? Not Enough Time? Fortunately for you, there is Schaum’s Outlines. Over 40 million students have trusted Schaum’s to help them excel in the classroom and on exams. Schaum’s is the key to faster learning and higher grades in each subject. Every Outline provides all the

An Introduction to Biotechnology, (PDF) is a biotechnology textbook aimed at undergraduates. It includes the basics of cell biology, molecular biology, and biochemistry, and introduces laboratory techniques specific to the technologies addressed in the ebook; it addresses particular biotechnologies at both the theoretical and application levels. Biotechnology is a field