Category: Non Fiction

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Meets students where they are. Makes economics matter. Written by Dirk Mateer, Lee Coppock, and Brian O’Roark―3 of the leading economics instructors in the Unites States―Essentials of Economics (PDF) brings practices and insights refined over a combined 50 years in the classroom to a survey textbook that is very student-centered,

Boyes/Melvin’s popular Economics, 9th Edition, (PDF) introduces the latest thinking of today’s economists on important microeconomic and macroeconomic phenomena while training your students with a solid global understanding of basic economic principles. This latest edition’s reader-friendly writing style carefully combined learning features and focus on global economics help to clearly

American Democracy in Context (PDF/AZW3) offers a combined historical and comparative approach to inspire students to better understand, care, and become active citizens. Bestselling authors Shivley, Maltese, and Pika explain the distinctive features of how Americans practice democracy—how they vote, interpret election results into a representation of interests, make policy

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some