The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with
One of the best selling ebooks, Fundamentals of Anatomy and Physiology for Nursing and Healthcare Students 2nd edition (PDF) is a succinct but complete overview of the function and structure of the human body, with clinical applications throughout. Designed specifically for nursing and healthcare students, the latest new edition of
Ron Comer’s brief textbook, Fundamentals of Abnormal Psychology 7th edition (PDF) is ideal for introducing students to the realities of treating, living with, and researching psychological disorders. From his experiences as a practicing therapist, Dr. Comer draws a multitude of examples of real people and the disorders with which they struggle.
The Global Leadership Challenge, 3rd Edition, (PDF/ePub/AZW3) first examines the phenomenon of global business and then analyses what is different about global business and thus what is uniquely required to be a successful global leader. It lays out how companies can develop victorious global leaders and what individuals can do
It’s not about “them”, it’s about all of us. Abnormal Psychology, 8th edition global (PDF) brings both the personal and scientific aspects of abnormal psychology to life with a focus on evidence-based practice and emerging research. Authors Thomas F. Oltmanns and Robert E. Emery present the most cutting edge information on