Category: Non Fiction

Internet Marketing Essentials (PDF/ePub) is a digital marketing textbook that will keep you up with the fast-paced online marketing industry. The textbook includes 13 chapters of content that teach you the principles of search engine marketing, PPC, mobile marketing, social media marketing, landing page optimization, search engine optimization, and much

This Palgrave Handbook (PDF) provides the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at numerous important vineyards of the main wine countries, the contributors evaluate differences in implementation and articulation of three main stages: grape production, winemaking, and distribution (marketing,

Health Psychology, 11th Global Edition, (PDF) presents an accessible, comprehensive, and engaging look into the field of health psychology. With an emphasis on the most current research related to psychosocial issues, stress, and chronic disorders, this edition includes both the scientific progress of health psychology and its critical real-life applications.

Focus on economics student engagement through real-world applications and exercises The number-one question university students of economics ask themselves is, “Why am I here, and will I ever use this in my real life?” Authors Hubbard & O’Brien answers this question in Microeconomics 2nd Canadian Edition (PDF) by demonstrating that

A practical guide for college students and engineers that covers a broad range of optical design and optical metrology topics Optical Engineering Science (PDF) offers a comprehensive and authoritative review of the science of optical engineering. The ebook links the gap between the basic theoretical principles of classical optics and