Category: Non Fiction

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

Nutrition concepts applied to our daily lives – Nutrition: An Applied Approach 5th edition (PDF) introduces non-majors (or even majors) to nutrition with an innovative format that promotes long-term learning without rote memorization. Key focus areas include: fluid and electrolyte balance, functions of vitamins and minerals in the body, bone health,

Exploring Microeconomics: formal theory and practical problems. Perloff’s Microeconomics: Theory and Applications with Calculus, 5th Edition, (PDF) remains the premiere microeconomics textbook to marry formal theory with thoroughly analyzed and robust real-world problems. Intended as an intermediate microeconomics textbook, expert economist and author Jeff Perloff introduces economic theory through a

A crucial area of competitive advantage is the organisations’ ability to lead instead of following changes in the market. This means having the capability to roll out the right changes quickly and reliably in a manner that delivers a return on investment. Managing Organizational Change (PDF) brings together all the

Market-leading Finite Mathematics For The Managerial, Life, And Social Sciences, 11th Edition, (PDF) balances modern applications, solid pedagogy, and the modern technology to provide students the context they need to stay encouraged in the course and interested in the material. Appropriate for majors and non-majors alike, the text uses an