Category: Non Fiction

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

Leadership in a Diverse and Multicultural Environment, (PDF) provides leaders with the tools required to effectively interact with all individuals. Though much of the research related to multiculturalism has focused on expatriates and international assignments, the ebook also emphasizes leaders in domestic organizations, as they can benefit from developing their

The new Making Sense of the Social World 6th edition (PDF) continues to be an unusually student-friendly and accessible introduction to the variety of social research methods, guiding undergraduate college students to understand research in their roles as consumers and novice producers of social science. Known for its casual, concise,

Elayn Martin-Gay’s Prealgebra 7th edition (PDF) is part of the developmental math program, which is motivated by Dr. Elayn’s firm belief that every math student can succeed. Martin-Gay’s focus on the college student shapes her very clear and accessible writing, inspires and motivates her constant pedagogical innovations, and contributes to

A practical guide for college students and engineers that covers a broad range of optical design and optical metrology topics Optical Engineering Science (PDF) offers a comprehensive and authoritative review of the science of optical engineering. The ebook links the gap between the basic theoretical principles of classical optics and