Category: Non Fiction

Built on the keystones of rhetoric, Everyone’s an Author, 2nd edition, (PDF) provides a strong base for authoring in the digital age: in college essays, but also on Twitter; in print, but also online; with words, but also with video, sound and images. It shows students that the rhetorical skills

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

Public Health Research Methods (PDF), edited by Greg Guest and Emily Namey, provides a comprehensive foundation for executing, planning, and monitoring public health research of all types. The ebook goes beyond traditional epidemiologic research designs to cover state-of-the-art, technology-based approaches emerging in the new public health landscape. Written by experts

Principles of Financial Engineering, 3rd Edition, (PDF) is a highly acclaimed textbook on the complex and fast-paced subject of financial engineering. This updated 3rd edition describes the “engineering” elements of financial engineering instead of the mathematics underlying it. It shows how to use financial tools to accomplish a goal rather

From its early stages to this remarkably fresh and current new edition, Myers and DeWall’s Psychology, 13th Edition, (PDF/ePub) has found extremely effective ways to involve university students with the outstanding research underlying our understanding of human behavior. But while the content and learning support grow edition after edition, the