Category: Non Fiction

Public Relations: Strategies and Tactics, 11th Global Edition, (PDF) uses real-world examples and case studies to explain the basic theory and concepts behind modern public relations practice. This comprehensive ebook is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared towards

If you’re a security or network professional, you already know the “don’ts and do’s”: run an AV software and firewalls, use encryption, watch network traffic, lock down your systems, hire expensive consultants, follow best practices, . . . but it’s simply not working. You are at greater risk than ever,

For any therapist who has been challenged by a client complaining of pain or stiffness in the neck or back, The Big Back Book: Tips & Tricks for Therapists (PDF) is packed with ideas and suggestions for the assessment, treatment, and aftercare of the spine. The author shares tips gathered

A down-to-earth approach to sociology — Henslin’s Sociology: A Down-to-Earth Approach 13th edition (PDF) highlights the sociology of everyday life and its relevance to all the students’ lives. Throughout the etextbook, best-selling author James Henslin shares the excitement of sociology through his acclaimed down-to-earth approach and personal writing style. Six

Publication Manual of the American Psychological Association, 7th Edition (PDF) includes three different formats — paperback, spiral and tabbed, and hardcover, all of which are full-color. It is the official source for APA Style. With billions of copies sold worldwide in multiple languages, it is the style manual of choice