Category: Non Fiction

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

Get a holistic, clear and logical approach to physical examination and health assessment across the lifespan! Using easy-to-follow non-jargon language, summary checklists, detailed illustrations, and new learning resources Physical Examination and Health Assessment, 3rd Canadian Edition (PDF) is the gold standard in physical and health examination etextbooks. This new 3rd

We all have a natural inquisitiveness about how the human body works. The aim of Human Physiology: From Cells to Systems, 4th Canadian Edition, (PDF) is to strengthen this enthusiasm and curiosity while effectively teaching physiology as a comprehensible and enjoyable subject. Structured around a central theme of homeostasis, the

Make research relevant by a storytelling strategy. Social Psychology 9th edition (PDF) introduces the key concepts of the field by way of an acclaimed storytelling method that makes research relevant to college students. Drawing upon their extensive expertise as researchers and teachers, Elliot Aronson, Tim Wilson, Robin Akert, and new

First Aid for the Basic Sciences: General Principles, 3rd Edition (PDF) provides readers with a solid understanding of the basic science principles with which all medical students must be familiar with. Delivering a comprehensive single-source review of the entire 1st year of medical school, the ebook assumes little prior knowledge,