In No B.S. Direct Marketing 3rd edition (ePub), author Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a shortlist of little-known, radically different, profit-proven direct mail strategies for ANY business.
In his widely praised The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom audiobook, award-winning psychologist Jonathan Haidt examines the world’s philosophical wisdom through the lens of psychological science, showing how a deeper understanding of enduring maxims-like Do unto others as you would have others do unto you, or What
The Practice of Research in Criminology and Criminal Justice, 7th Edition, (PDF) demonstrates the vital role research plays in criminology and criminal justice by integrating in-depth, real-world case studies with a comprehensive discussion of research methods. By pairing research techniques with practical examples from the field, authors Ronet D. Bachman
A classic textbook for future counselors, now updated and expanded to improve its usefulness and pertinence for practicing counselors. Since its first publication in 1988, Assessment Procedures for Counselors and Helping Professionals, 9th edition, (PDF) has become a classic among assessment textbooks designed specifically for aspiring counselors. Now in its 9th
Schermerhorn/Wright/Bachrach’s Management 4th Canadian Edition (PDF), with its accessible writing style, rich Canadian content, and currency, is the ideal introductory management textbook for students. It provides professors the opportunity to offer their college students an engaging experience that will help them succeed. Management students will learn to think critically and